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As an official member of the BlackBerry team, Keys will lead an array of new business initiatives that will drive engagement with BlackBerry and perception of the brand. 30, 2013) – At the close of its BlackBerry 10 launch event today, BlackBerry (NASDAQ:RIMM)(TSX:RIM) CEO Thorsten Heins introduced 14-time Grammy(R) Award winning singer, songwriter and entrepreneur, Alicia Keys, as BlackBerry’s new Global Creative Director. Here is the official word on Alicia Keys joining RIM and her new “Keep Moving” Project at RIM.Īlicia Keys Joins BlackBerry as Global Creative Director
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